PRIMEDIA's Ward's and Broadcast Engineering Win mins ``Best of the W

    Business Editors

    NEW YORK--(BUSINESS WIRE)--Feb. 3, 2005--PRIMEDIA Business Information, a division of PRIMEDIA Inc. (NYSE: PRM), the country's leading targeted media company, today announced two of its leading publications, Ward's and Broadcast Engineering, received awards for their online offerings in the third annual "Best of the Web" Awards. Presented by Media Industry Newsletter, min's b2b and min magazine, the authoritative source on consumer and business magazine and media marketing, the Awards salute consumer and business-to-business magazine Web sites in 13 categories, and are the only industry honor solely recognizing excellence in online publishing.
    WardsAuto.com, the premier Web site for global automotive information, was named co-winner of the "Premium Site" category, which honors the best subscription-based sites, or areas of free sites where readers pay for content. The site features data, news, and analysis for each of the automotive industry's key functional groups, such as sales, manufacturing, and engineering. Recently, Ward's expanded with the launch of Wards Auto Electronics, a new bi-monthly publication focusing on major electronics trends and design in the automotive industry. In addition, the brand is launching a new conference slated for later this year, the Ward's Powertrain Conference, to complement and build on the success of its celebrated annual "Ten Best Engines" program.
    "WardsAuto.com provides automotive professionals and industry observers around the globe with timely, relevant, and unrestricted access to all of the latest and archived information on the industry worldwide," said Thomas W. Duncan, group publisher of Ward's. "With our market-leading online offerings including news and insight, Reuters feeds, proprietary data sheets and sophisticated research, combined with our industry trusted Infobank database and forecasting tools, Ward's is providing every level of management with the tools they need to get their jobs done."
    All data and content from across the Ward's franchise, which includes magazines, newsletters, and data products, are fully integrated into the WardsAuto.com site, leveraging the benefits and immediacy of the Internet to better serve its growing base of subscribers. Launched three years ago, WardsAuto.com was named the best new B2B Web site in America by the American Society of Business Press Editors. WardsAuto.com currently has more than 250,000 paid subscribers, including corporate licenses at all the major automakers. The site archives more than 2,500 data tables and 40,000 articles covering the automotive industry.
    Broadcast Engineering was honored in the category for best Email Newsletter: Recognizing superior use of an electronic newsletter to extend the magazine brand onto the email platform. This series of e-newsletters targets television engineers and technical managers around the world, on a variety of relevant topics.
    "We're very proud to receive this honor and recognition," said Broadcast Engineering Publisher Dennis Triola. "This e-newsletter model has been very effective, allowing us to provide our readers with in-depth, up-to-the-minute industry news beyond the pages of our market-leading publication. It's been very well received by our readers and advertisers, and has filled a significant need in the marketplace."
    "This year's winners prove that the web is a powerful and vital medium to build the brand, boost print subscribers and gain valuable advertising dollars," says Diane Schwartz, vice president and publisher of min. "Publishers are realizing that the best approach online is one in which they respond creatively to the preferences and needs of their print and online audiences."
    More than 50 online publications were honored by min's this year in categories ranging from ad presentation to design to editorial excellence and interactivity. They range from Newsweek.com, Businessweek.com, NewYorker.com and WardsAuto.com.

    For a complete list of winners, visit:

    http://www.minonline.com/minawards2004winners.htm

    About WardsAuto.com

    WardsAuto.com is the premier online journal of the global auto industry offered by Ward's Communications Inc., a division of PRIMEDIA Business Information. As a world-leading provider of auto industry news, data and analysis, Ward's Communications has served the industry's information needs for nearly 80 years. Ward's AutoWorld is a monthly magazine serving more than 68,000 automotive professionals globally. The twice-monthly newsletter Ward's Engine & Vehicle Technology Update provides analysis of engineering advancements and technical issues. WardsAuto.com is an online subscription service delivering virtually all the industry news, data and analysis compiled by Ward's Communications, the world's leader in automotive industry information. Part of PRIMEDIA's Business Information Division, Ward's Communications is based in Southfield, MI.

    About Broadcast Engineering Magazine

    Known as The Journal of Digital Television, Broadcast Engineering is the acknowledged 'must read' for accurate, technical and tutorial information on broadcast systems and technology. Readership includes television engineers, technical managers, company managers, and those involved in production, cable, satellite, TV stations & networks, and telecom industries. For more information visit: www.broadcastengineering.com

    About min's "Best of the Web" Awards

    min's Best of the Web Awards are presented by Potomac, Md-based Access Intelligence LLC, also publisher of newsletters and magazines including PR News, CableFAX Daily, Air Safety Week, Via Satellite magazine, Communications Technology and Film & Video. The min family of products includes min, min's b2b, min's Advertising Report, minonline.com, min magazine, min's Best of the Web and Integrated Marketing Awards programs and the just-launched min's Sales Executive of the Year Awards. For information on these programs, visit: www.minonline.com

--30--MEM/ny*

CONTACT: Media: Amanda Cheslock, 212-446-1884, acheslock@sloanepr.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING PUBLISHING AUTOMOTIVE INTERNET E-COMMERCE PRODUCT SOURCE: PRIMEDIA Inc.

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